Imaginative.
Curious.
Nerdy.
Three adjectives I’d use to describe myself.
Current role
As Breville's first dedicated AI product leader, I work directly with the CTO to shape the AI roadmap, enterprise transformation, and applied AI systems across global teams (GTM, NPD and Engineering). That work has included deploying ChatGPT Enterprise and Codex to 1,200+ staff across four continents in 17 days (back in 2024), building the internal AI playbook later adopted for Breville's global Anthropic Claude rollout (2025), and prototyping MCP-based tooling that went from demo to production.
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Previously, as Global Head of UX at Breville, I led the growth of our UX DesignOps across Sydney, Seattle, and London. I bridged new product development, e-commerce, Apps, IoT, and Voice Experience to enhance customer engagement across Breville’s core product categories: Espresso, Cooking, and Food Preparation. This extensive experience in product design and UX leadership laid the foundation for my current work, where I now oversee AI-driven innovation and strategic product management.
With a presence in 75+ countries, our AI-enabled and human-in-the-loop product development approach impacts major brands within the Breville Group, delivering meaningful experiences to consumers worldwide.
My work spans AI product leadership, enterprise AI transformation, applied agentic systems, product strategy, and UX. The through-line across all of it: making complex technology work for real people.
Where I've shipped
My story in brief
I am a risk-taker with a high level of openness to new experiences. Grew up across 12 countries (UN-career parents). Started working in video games in Tokyo. Founded a game studio in Shanghai that got acquired by a Sony subsidiary after 20 months. Did it again in Berlin.
Somewhere between Shanghai, Munich, Sydney, I ended up building AI products. Turns out the through-line was always the same: make something people actually want to use.
When I'm not doing that, I'm baking bread, thinking about coffee fermentation, or in the middle of a paper-trading experiment with a multi-agent LLM system. (The last one is technically still work ^_^.)
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Global brands that I’ve worked with over the years
Side quest beyond 9 to 5
FMCG & Biotech startup
Along with two scientist co-founders, I’m on a mission to redefine the energy-intensive brewing industry, transforming it into a sustainable and circular ecosystem. #Biota360 #sörzero
Other professional experiences
Before Breville: I built and scale team in product design across Shanghai, Munich, Berlin, Los Angeles, and Sydney.
At Trigger (Shanghai/LA), I ran the studio and led at least six major film campaigns including Toy Story 3, The Amazing Spider-Man, and District 9, contributing to more than $50 billion in global box office. Kicked off Trigger's Rapid Innovation Lab, which landed partnerships with Apple, LEGO, Disneyland, Qualcomm, and Nike.
At frog (Munich), Associate Creative Director across EMEA and Asia clients.
At Boomworks and Atlassian (Sydney), product and design leadership across SaaS, public sector, and enterprise. The full picture is on my resume.
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Before joining Trigger, I started a video game studio called Design Sans Frontieres (DSF). We designed and built online games and moonlight as an interactive design consultant for clients in Europe and China. DSF was later acquired by Trigger, a subsidiary of Sony Entertainment USA, in 2007.
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Volunteer activities
Mentor for the Entrepreneurship Program at the University of New South Wales, coaching startup founders to develop their ‘Minimum Loveable Product’ and get them from Zero to One.
Design mentor and leadership coach at ADPList and IxDA Sydney chapter, and other private 1:1s sessions.
Want to work together? Email me or connect on social media